As a young girl, Jagruti Jaykar carried her sketchbook everywhere. When she joined college, she would take it with her on the long train journey from her home in Virar to her college in Mumbai and sketch people and places around her. “I didn’t really know then that I could make my hobby into my career,” says Jaykar. Today the 30 year old designer works at ad agency Creativeland Asia and works on designing websites 7 apps for Godrej, for Benetton and even for the Government of India .

How she got here: Jagruti took the long route to design. After doing a bachelor’s in biochemistry from Mumbai’s Mithibai College (2007), she studied dietetics at Nirmala Niketan College (2008) and worked as a diet consultant at Kaya Life (2008-10) and then at Gold’s Gym (2010). “It got monotonous, and just about weight loss, with no attempt to understand the science behind healthy eating, and eventually it become demotivating.” Jagrutisays she decided then to switch careers and try her luck in design, something she had always loved. “I was already 27 and friends advised me it’s going to be a major step to restart. But then I thought I have to at least try studying, let’s see where it goes.” So Jagruti joined a weekend design course at Wigan and Leigh College in Mumbai, and moved to working part-time as a diet consultant at Dr Ashok Kripalani’s clinic. She completed the course in 2012 and got a job as a graphic designer at Asymmetrique Communications Pvt. Ltd, a small advertising company. The young dietitian discovered her flair for design and was even shortlisted in 2014 for the Young Lions category, for the prestigious Cannes award. In October 2014, she joined Creativeland Asia, a Mumbai-based advertising agency.

A day at work: Jagruti is at work by 8.30am and is briefed on what has to be done that day. She is working on an app for Godrej and certain design changes need to be made. Another client, United Colors of Benetton, is running a campaign around women titled United By Dont’s, since women are always told what not to do—don’t party, don’t drink, don’t take a cab at night. Jagruti is working on the look of the digital creatives that will accompany the print campaign.

Skills needed: “You have to trust your gut and be ready to make mistakes—you never know what works. As a designer, you have to work with the developing team, so you should be able to communicate well. You should know how the code is written, even if you don’t know how to write, like what are the special effects possible, or how they are adding animations to a particular image.”

What I love about my job: “It’s never monotonous. There’s something new every day.”

Compensation: Starting salaries at advertising agencies are approximately Rs2.5 lakh a year. With a few years’ experience, a good designer can expect to earn around Rs7-8 lakh a year.

http://www.livemint.com/Leisure/lMSVdfNY0kd26vcAKlDSWI/The-designer-life.html

Young creative partner (digital), Creativeland Asia, Mumbai

As a young girl, Jagruti Jaykar carried her sketchbook everywhere. When she joined college, she would take it with her on the long train journey from her home in Virar to her college in Mumbai and sketch people and places around her. “I didn’t really know then that I could make my hobby into my career,” says Jaykar.

How she got here: Jaykar took the long route to design. After doing a bachelor’s in biochemistry from Mumbai’s Mithibai College (2007), she studied dietetics at Nirmala Niketan College (2008) and worked as a diet consultant at Kaya Life (2008-10) and then at Gold’s Gym (2010). “It got monotonous, and just about weight loss, with no attempt to understand the science behind healthy eating, and eventually it become demotivating.” Jaykar says she decided then to switch careers and try her luck in design, something she had always loved. “I was already 27 and friends advised me it’s going to be a major step to restart. But then I thought I have to at least try studying, let’s see where it goes.” So Jaykar joined a weekend design course at Wigan and Leigh College in Mumbai, and moved to working part-time as a diet consultant at Dr Ashok Kripalani’s clinic. She completed the course in 2012 and got a job as a graphic designer at Asymmetrique Communications Pvt. Ltd, a small advertising company. The young dietitian discovered her flair for design and was even shortlisted in 2014 for the Young Lions category, for the prestigious Cannes award. In October 2014, she joined Creativeland Asia, a Mumbai-based advertising agency.

A day at work: Jaykar is at work by 8.30am and is briefed on what has to be done that day. She is working on an app for Godrej and certain design changes need to be made. Another client, United Colors of Benetton, is running a campaign around women titled United By Dont’s, since women are always told what not to do—don’t party, don’t drink, don’t take a cab at night. Jaykar is working on the look of the digital creatives that will accompany the print campaign.

Skills needed: “You have to trust your gut and be ready to make mistakes—you never know what works. As a designer, you have to work with the developing team, so you should be able to communicate well. You should know how the code is written, even if you don’t know how to write, like what are the special effects possible, or how they are adding animations to a particular image.”

What I love about my job: “It’s never monotonous. There’s something new every day.”

One thing I would change:  The process of getting the client to understand your point of view.

Compensation: Starting salaries at advertising agencies are approximately Rs2.5 lakh a year. With a few years’ experience, a good designer can expect to earn around Rs7-8 lakh a year.

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